Wondrous Wednesday From Ministry Of Marketing.Asia!
Greetings from Ministry Of Marketing.Asia!
It is no big secret that employees’ wellbeing contributes directly to their productivity and the company’s profitability. Many organizations have realized this and have implemented corporate wellness programs of various kinds at a varying degree of comprehensiveness. Needless to say, the effectiveness of the corporate wellness program implemented is dependent on the understanding of what is meant by employee wellbeing, and whether the program implemented adapts to the definition.
In this article, we would like to share with you 5 new trends in employee wellbeing and corporate wellness programs that your organization could include and implement in the current corporate wellbeing initiative that you have in place. We will also talk about the 5 Pillars of Wellness, and how they could be an effective component in your corporate wellness program.
1. Looking beyond physical health
Employees’ wellbeing is no longer just about their physical health. In an article published in 2019 by the Director of Mental Health and Substance Abuse, World Health Organization (WHO) stresses the importance of emotional/mental health in the workplace and warned that “...a working environment that doesn’t take account of people’s mental well-being, lead to physical and mental health problems, harmful use of alcohol or other substances, absenteeism and lost productivity”.They also highlighted that “...the lost productivity resulting from depression and anxiety, two of the most common mental disorders, is estimated to cost the global economy US$ 1 trillion (that’s around RM4.2 TRILLION) each year”. Imagine how much more productive the employees will be when their emotional and mental health are taken care of!
Apart from mental health, financial wellbeing also plays a role in employees’ productivity. In the infographics above, it is obvious how an employee who is facing financial issues is unable to perform at their 100%, and if the issue is left unattended, it could lead them to unhealthy behaviours including substance abuse and breach of trust. This is not only damaging to the employee’s career, but also the company’s image. By helping the employee solve their financial worries, they’ll be more focused, and be able to channel their energy towards better productivity. And higher productivity leads to higher profitability!
Last but not least is social wellbeing. Social wellbeing is the ability to build personal connections with others, deal with conflict, and be a part of a positive social network. This sounds simple, and ironically, that may be part of the reason social wellbeing is easily overlooked when organizations create an employee wellness program. A study in 2006 found that there is a link between individuals with strong social supports and corresponding positive outcomes for the immune system and cardiovascular health, and a Stanford researcher found strong social connections can lead to a 50% increased chance of longevity. One study in 1988 found that the health risks of social isolation are comparable to the risks associated with obesity, smoking, and high blood pressure. Now, if you strongly believe that “a healthy employee is a productive employee”, you better be sure that your corporate wellness initiative takes into consideration their social wellbeing!
2. Integration of corporate wellness and employee recognition
Statistics show that companies that foster a strong sense of wellbeing and appreciation have employees who are 38% less likely to leave. When employees experience recognition, either by receiving or giving recognition, they feel a 33% increase in belonging and a 27% increase in overall health and wellbeing.
In a survey conducted in 2018, Optum, a US-based company, found that engagement in employee wellness programs was linked to greater employee retention. The survey found that 48% of employees that always or frequently participate in their employee wellness program are likely to actively engage their employer compared to 30% and 29% for employees that occasionally and never participate, respectively. If we tie this in with the findings from Deloitte, it is no surprise why organizations are starting to integrate their corporate wellness program with their employee recognition initiatives. Besides, doing so would address the social wellbeing of their employees to a certain degree.
3. Going beyond monitoring
Wellness tracking apps are great only if they engage employees beyond a computer screen or a phone. To encourage employees to build healthy habits, programs like coaching, group challenges or activities, and time for social interaction along with personal action plans must be in place. By creating an environment that embraces and promotes social interactions, companies can actually stimulate productivity.
4. Embodiment of inclusivity
Inclusivity, or better known by most employers as diversity, is definitely an important factor in productivity. McKinsey’s Diversity Matters report from 2015 claims variously that companies with better gender diversity were 15% more likely to show financial returns above their respective national industry medians (for every 10% increase in gender diversity, EBIT rose by 3.5%); meanwhile, firms with better ethnic diversity were again 35% more likely to financially outperform their respective industry medians.
A Massachusetts Institute of Technology paper published in 2014 that gathered data from 60 US offices of a professional services firm between 1995 and 2002 stated that revenue could be increased by 41% if teams were split evenly male to female. And Arun Batra, CEO of the National Equality Standard and an EY director, says businesses can see gross profit margin improvements of 7%–9%, based on research by the Center for Talent Innovation.
However, inclusivity is actually not just about how diverse the workplace is, but also whether there is a culture of compassion practiced in the organization. Inclusivity is about helping employees feel they can be their authentic selves and helping them feel like they fit in and belong in your organization. Look at your corporate culture as well as the corporate wellbeing program you have in place; does the language used exude compassion and inspires a sense of belonging? Provide a work environment where every employee, regardless of age, gender, race, or background, feels like they belong. Make compassion and inclusiveness part of your company’s language.
5. Work-life integration instead of work-life balance.
The idea of work-life balance caught on in the 1980s, powered to a large extent by the increasing number of women in the paid workforce who also shouldered the bulk of home and family work. While it is a concept somewhat hard to define and based on many assumptions, definitions of work-life balance tend to focus on the “absence of conflict” between professional and personal domains.
Fast forward to 2020, COVID-19 has dramatically changed personal and work dynamics, and we need to let go of the mental model of thinking of work-time and home-time being distinct and separate blocks. Companies need to equip themselves with the knowledge technologies that could allow them to implement policies to empower employees to decide how they want to integrate their work and personal lives and have control over their work without compromising their productivity. This will create a culture that employees want to engage with and work hard for.
5 Pillars of Wellness
The 5 Pillars of Wellness is a set of comprehensive wellness aspects championed by the World Wellness Weekend. World Wellness Weekend inspires & empowers millions of people around the world with thousands of fun, free & meaningful wellness activities organized in 120 countries.
The 5 Pillars are:
Sleep & Restoration: A good night’s sleep leads to a better immune system (and healthier employee), makes us more focused and efficient (in other words, PRODUCTIVE!), and promotes better mental health!
Nutrition & Nourishment: Eating healthy food gives us more energy (and be more PRODUCTIVE!), promotes a stronger immune system (and healthier employees), and leads to better mental health!
Vitality & Movement: With all the technology developments and life moving super fast… that sometimes WE forget to move. Inactivity affects our mood and health, and when prolonged inactivity affects negatively on our vitality.
Serenity & Mindfulness: With almost every aspect of our life going at a fast pace, it is necessary for us to find that moment of stillness in order to preserve our mental health. After all, a healthy mind means PRODUCTIVITY.
Purpose & Solidarity: According to Mihaly Czikszentmihalyi “when you think that your life has a meaning, when you are deeply focused on what you are doing, you do not exist anymore, only the task to accomplish exists”. When your vision and mission are aligned with your employees’ passion, and they felt a sense of belonging with the company, their productivity will be off the roof!
5 Pillars of Wellness and Corporate Wellness Program
Consider this: a wellness program that;
1- Encourages employees to take flash naps during their break,
2- Provides healthy snacks for the employees at little to no cost,
3- Incorporates light physical activities for employees to participate as part of the company culture,
4- Encourages employees to “reset” and “re-focus”,
5- Incorporates a social impact initiative that allows the employees to contribute to society.
If you are ready to discuss such corporate wellness initiative, here are a couple of ways you can connect with us:
- Visit our Website
- Connect with us on our LinkedIn Page
- Check out Her Rise Story Linkedin Showcase Page
- Like and subscribe to our FB Page
- Like and subscribe our YouTube Channel
We look forward to hearing from you soon!